Dunelm
Role: Senior Designer
Head of Design: Tim Green
Agency: Creature London
The ‘Dun Your Way’ campaign was about celebrating self-expression in all it’s forms, encouraging the public to decorate their homes however they want, without judgement. The design features the iconic Dunelm house taking centre stage, really owning this shape and using it in a dynamic and playful way. The same energy is applied to typography, keeping the brand’s original font but using it in a way that makes it feel more engaging, incorporating some hand written type and italics to support this idea of self-expression and experimenting. The work still feels instantly recognisable as Dunelm, but with more dynamism and modernism to attract broader audience.