Jose Cuervo
Role: Senior Designer
Design Director: Ryan MacEachern
Head of Design: Tim Green
Agency: Creature London
“Liberate Your Spirit,” was a global campaign that showcased tequila’s heritage and versatility through the vibrant storytelling of José Cuervo’s iconic Jimadors. To redefine tequila’s image, we created a bold campaign that celebrated the rich heritage and artistry behind tequila with an elegant, sophisticated, and celebratory spirit.