London Eye
25th Anniversary
Role: Lead Designer
Agency: Creature LondonIn celebration of the London Eye’s 25th birthday, we helped launch the multi-channel campaign “The World’s Most Iconic Ride”. Alongside the London Eye rebrand by Pentagram, my role was to create a visual system for the campaign, which led the imagery and footage of the iconic structure take centre stage. With so many iconic moments in history centered around the Eye, we wanted the lockup and headlines to be bold and simple, to allow for us to show this eclectic montage of imagery. The word ‘Iconic’ was crafted using the font ‘Flashback’ to contrast with the sans serif font used for the headlines, to visually represent the idea of history and looking back.