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Pride in London
Role: Designer
Head of Design: Clara Mulligan
Agency: Anomaly

You!Me!UsWe! was the new theme for Pride in London 2020. The brief was to launch 
a theme which visually encouraged and represented the coming together of all LGBTQ+ communities. This theme was all about the rallying cry You!Me!Us!We. My role was to help create a design direction for this theme, creating a spray painted gradient of all of ‘Pride In London’s’ colour palette coming together. The idea was to represent all of the queer communities, the streets of London themselves, the bright vibrant colourful rainbow we all associate with Pride in a new way. The font used was taken from historical queer protests, such as Stonewall to visually link back to the history of the cause. Due to Covid in 2020, the protest itself was cancelled, therefore our media became assets for social media , merchendise and OOH sites across London.