Madame TussaudsRole: Lead Designer
Design Team: Tim Green, Ryan MacEachern
Agency: Creature LondonMadame Tussauds London isn't just about spotting iconic celebrity figures, it's about experiencing genuine moments of surprise, joy and connection that are entirely unique to each visitor. With this campaign, we aimed to showcase those authentic emotions as the main attraction, with our lifelike celebrities taking a backseat for the first time in Tussauds advertising. The creative direction was centered around people taking photos of themselves or recording their friends / family experiencing the attraction, I chose to take visual inspiration from this social aspect. Using playful emojis, messaging bubbles and gradient colours to play into this digial space.